Growth tactics and launch guides for app founders. 67 articles across 3 topics.
Find micro-apps that got real users with zero marketing
The new Reverse Success Scan scans 70 subreddits for traction stories, extracts what worked, and gives you a differentiated product spec — not a clone, a smarter version.
Try the Reddit Validator →Start here. Your one-liner becomes every headline, tagline, and email opener.
Positioning defines who you're writing for. Without it, your copy sounds like everyone else.
Confirms or challenges your positioning. Changes where you post and who you pitch.
Four proven tagline formulas and a 5-step process for writing a tagline that reduces bounce rate.
The 8-week pre-launch timeline. Start this the moment you're in late-stage development.
The tactical version — specifically on building a waitlist that converts on launch day.
The honest answer will save you 3 months of posting that attracts followers but not customers.
The mindset article. Read before you open a blank doc.
Write your homepage headline next. Everything else references this anchor.
The 5-second test, CTA check, and social proof audit.
Pick 2 formulas, write 3 posts each. You now have 6 pieces of launch content.
If you're making any launch video, read this first.
The brief structure that turns generic AI output into specific, on-brand copy.
Know which formats AI handles well (App Store copy, subject lines) and where human voice is essential before you write a word.
Write your listing copy from this. The first comment template alone is worth reading.
Write your Reddit launch post using the build-story format.
If you're doing Hacker News, write your submission using this structure.
Write 10 personalised cold emails to your most-wanted early users.
The full Reddit strategy — karma building, post formats that work, and what triggers a ban. Read alongside the reddit-keeps-removing posts article.
Write your tagline, description, and first maker comment using this step-by-step framework before you go live.
Read this before launch day so you're not caught off guard.
Your week 1 distribution playbook: community, outreach, directories.
Read before you post anything on Reddit.
The zero-budget acquisition plan — 6 channels with realistic user targets for your first 30 days post-launch.
Spread submissions over 30 days to avoid Google spam signals. Each listing is a backlink and an AI search citation.
15 preparation steps across copy, technical, community, and analytics — most completed before launch day, not on it.
Set up your 5-email onboarding sequence the week after launch.
Run the three-question diagnostic at day 14.
Personal outreach framework for converting your most engaged free users.
Outreach scripts and question frameworks for high-converting social proof.
Your primary X content engine.
Your LinkedIn content engine.
Build your measurement system so you can iterate on what matters.
Five testing methods for founders with under 2,000 monthly visitors.
RSA headline formulas, description best practices, and keyword-to-copy alignment.
The 20% of SEO that drives 80% of results.
Run the ASO audit checklist. One afternoon of metadata changes can compound into hundreds of free installs monthly.
The tool stack that replaces 8–12 hours of manual marketing work per week — ranked by use case and time ROI.
One 8-hour setup day, then 30–60 minutes per week. Content battery + social scheduling + email drip + Reddit monitoring.
Calculate your value metric and price to capture 5–15% of it. Most indie SaaS can raise prices 30–50% without meaningful churn.
